Making data science practical for business

clear, applied, and built for real-world impact.

Hi, I’m Alex — welcome to AlexDoesData.

I’m a former business student who discovered a passion for data science through internships and real-world experience. Today, I’m pursuing my MSc in Business Analytics & Artificial Intelligence at the University of Warwick, where I continue to explore how data can create real impact in business.

I believe that for data science to truly matter, it has to be practical and connected to business operations — not just technical or overly academic. Too many resources focus on code or theory alone, making it hard for newcomers to see the bigger picture.

Here, I share what I’ve learned (and continue to learn) — from beginner-friendly insights and hands-on projects to the latest techniques I encounter in my MSc. My goal is to make data science understandable, approachable, and directly relevant for anyone who wants to see how analytics can drive business value.